Bryan Rosenblatt, a partner at tech investor Craft Ventures, is leaving the firm at the end of this year to start a new firm called Sandlot Ventures, the Wall Street Journal reported.
Sandlot has not filed a Form D with the Securities and Exchange Commission, according to a records search by Venture Capital Journal.
The firm is expected to make pre-seed and seed-stage investments, per the WSJ. This mirrors many of the investments Rosenblatt led at Craft, including the firm’s participation in the $5 million seed round of productivity and collaboration platform Visor in September 2021 and the $3.5 million seed round of start-up acquisition marketplace Acquire.com in July 2021.
Sandlot is reportedly in talks with investors to target $50 million for its debut vehicle, a far cry from the $712 million Craft raised for its fourth flagship fund in 2023, according to fundraising data from affiliate title Buyouts.
Investors in Craft’s Fund IV include the Davis Family Charitable Foundation, Metropolitan Opera Association Retirement Plan, Pritzker Traubert Foundation, San Diego City Employees’ Retirement System and Teachers’ Retirement System of the State of Illinois.
It isn’t clear what types of LPs Sandlot is seeking capital from.
Rosenblatt joined Craft as a principal in 2018 when the firm was much more active in the earliest stages. It has since shifted much of its activity to Series A and later. Before Craft, Rosenblatt served as the East Coast head of sales for Reddit, and he previously worked in various sales roles across companies, including Twitter and CBS.
Rosenblatt is also the founder of Riverside Ventures, an early-stage firm led by “high-level and experienced operators with an untraditional path into venture,” according to his LinkedIn profile.
Craft was founded in 2017 by Bill Lee and David Sacks, who were later joined by general partner Jeff Fluhr in 2018. Sacks, a member of the so-called “PayPal Mafia,” served as PayPal’s chief operating officer and went on to serve as founder and CEO of Yammer before the enterprise social network was acquired by Microsoft for $1.2 billion in 2012. In December 2024, President Donald Trump named Sacks the “White House A.I. & Crypto Czar” to help shape and guide US policy around digital currencies.
Fluhr and Lee both served as investing partners at Craft before transitioning to venture partners – Fluhr in April of this year and Lee in June 2021.